Privacy Policy
AltChainTrail (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.altchaintrail.com) and interact with our services. It outlines your rights and our obligations under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Commitment to Privacy and Data Protection
We are fully committed to protecting the personal information you share with us. This Privacy Policy reflects our dedication to transparency, fairness, and accountability in data processing, and to ensuring that your privacy rights are upheld in accordance with applicable regulatory requirements.
2. Scope of Policy and Data Controller Role
This Policy applies to data collected through www.altchaintrail.com (“Site”) and any related services, products, communications, or interactions you may have with us. AltChainTrail is the data controller for the purposes of data protection laws when determining the reasons for and methods of data processing.
3. Categories of Data Processed
We collect and process the following categories of personal data:
a. Usage Data
Information automatically collected when you access our Site, including your browser type, operating system, IP address, access times, geographic location, pages visited, and sessions.
b. Account Data
Information you submit when creating an account or making a purchase, such as your full name, billing/shipping address, email address, phone number, and login credentials.
c. Profile Data
Information about your preferences, shopping behavior, product interests, account settings, purchase history, and responses to surveys or promotions.
d. Communication Data
Records of your communications with us, including emails, support tickets, chat transcripts, and request logs.
e. Technical Data
Information regarding the devices, configurations, and technologies you use to interact with our Site, such as hardware model, device identifiers, and system software.
f. Transaction Data
Details of transactions you perform through our Site, including order details, payment method, billing status, and shipping information.
g. Preference Data
Marketing preferences, opt-in or opt-out selections, and records of your consent or refusal regarding data handling and communications.
4. Legal Bases for Processing
We process your personal data only where lawful under applicable legislation. The legal bases on which we rely include:
– Contractual Necessity: When data processing is necessary for us to perform our contractual obligations, such as fulfilling your order or providing customer support.
– Legitimate Interest: Where we have a legitimate business interest that does not override your rights and freedoms, such as maintaining and improving our services, preventing fraud, and securing our infrastructure.
– Consent: Where you have provided informed, unambiguous, and voluntary consent, such as receiving marketing communications.
– Legal Obligation: When required to comply with regulatory obligations or respond to lawful requests by public authorities.
5. Your Rights
Depending on your location and applicable law (e.g., GDPR or CCPA), you may have the following rights regarding your personal data:
– Right of Access: You may request a copy of the personal data we hold about you.
– Right to Rectification: You may correct or update incorrect or incomplete data.
– Right to Erasure: You may request deletion of your personal data where permitted by law.
– Right to Restriction: You may request we limit how we use your data under certain circumstances.
– Right to Data Portability: You may request to receive your data in a machine-readable format and transfer it to another entity.
– Right to Object: You may object to data processing based on our legitimate interests or for direct marketing purposes.
To exercise your rights or make a complaint, please contact us at [email protected].
6. Security Measures
We implement comprehensive technical and organizational security measures to safeguard your data against unauthorized access, disclosure, alteration, and loss. These measures include:
– End-to-end encryption of sensitive data
– Role-based access controls and user authentication
– Routine data backups and secure storage practices
– Ongoing employee privacy training and awareness programs
7. International Transfers
Where personal data is transferred across borders, including to jurisdictions outside the European Economic Area (EEA), we ensure appropriate safeguards are in place. These include Standard Contractual Clauses approved by the European Commission, adherence to Privacy Shield frameworks, or reliance on recognized adequacy decisions where applicable. We ensure all transfers comply with legal expectations for data protection, transparency, and accountability.
8. Data Retention
We retain personal data only as long as necessary to achieve the purposes outlined in this Policy, and in accordance with our legal obligations. Retention periods vary depending on the data category:
– Usage Data: 12 months
– Account and Profile Data: Retained for the duration of your account and up to 3 years post-deactivation unless otherwise required for legal or auditing purposes.
– Communication & Support Data: 2 years from the date of interaction
– Transaction Data: Minimum of 7 years for compliance with accounting and tax regulations
– Preference Data: Until you withdraw your consent or update your preferences
9. Cookie Policy
Cookies and similar technologies are used on www.altchaintrail.com to enhance user experience. These include:
– Essential Cookies: Required for basic site functions and security.
– Functional Cookies: Enable site personalization and remembered preferences.
– Analytics Cookies: Help us understand how users interact with the Site.
– Performance Cookies: Measure load speed, responsiveness, and usability.
Cookies may be set by us (first-party) or third parties (e.g., analytics providers). Use of cookies is subject to informed consent as described below.
10. Cookie Management and Legal Compliance
You have full control over your cookie preferences. Upon first visit to www.altchaintrail.com, you are presented with the option to manage your cookie settings. You may accept or reject non-essential cookies at any time via our cookie banner or browser settings.
We comply with GDPR consent requirements by ensuring prior affirmative action for non-essential cookies. Under the CCPA, California residents may opt out of the “sale” of their data and request further information regarding third-party data sharing, as applicable.
11. Special Protections for Children Under 13
Our Site is not directed to, nor knowingly collects data from, children under the age of 13. If we become aware that a child under 13 has submitted personal data, we will promptly delete such information in compliance with applicable child privacy protections.
If you believe a child’s data has been provided to us improperly, please contact us immediately at [email protected].
12. Policy Updates and User Notifications
We reserve the right to update this Privacy Policy to reflect technological changes, legal obligations, or modifications in our practices. Significant updates will be communicated to users via email or through a prominent notice on www.altchaintrail.com. We encourage users to review this Policy periodically to stay informed on how their data is handled.
13. Contact
For questions, concerns, or to exercise your rights under this Privacy Policy, please contact our privacy team at:
Email: [email protected]
We respect your privacy rights and affirm our compliance with all applicable data protection laws and regulations. For any privacy-related inquiries, you are welcome to reach out via the contact details provided above.